The completed video is 8 minutes long. It was unveiled at Baxter's
2009 sales conference and demonstrates the methodology
used by the sales force.
Another shoot that went really, really smoothly.
We lucked out with our talent Ali Adatia.
He did an amazing job with a script that was basically an 8 minute monologue chock-full of sales jargon.
This was shot in conjunction with Freedom so we had the same production team:
led by producer Shelley Fairfield
, DOP John Choi
, and Me as the director!
I recently found out that the official title for this is
Mr Bax & the H: Bringing the Value Proposition to Life!
Although The 3-P's doesn't roll off the tongue in quite the same manner,
it did fit on the slate.
